I have been working on a logo I like for the past 8 years! Yes...8 years! I FINALLY came up with one a few weeks a go that I could live with, thought it had enough style and maturity (I have a fear of the use of too much color) without being overly "cute" or cliche' ...low-and-behold, it was almost identical to another vintage sellers...*grumble*. I thought, and thought... and thought some more and realized that my logo should reflect my love of vintage, the Space Age (Atomic) era after WWII and the love of Googie architecture. What is Googie you ask?
Wikipedia describes googie as: "Googie architecture is a form of modern architecture, a subdivision of futurist architecture that was influenced by the car culture and the (not to be confused with the machine age of 1880 to 1945) "Space" and "Atomic ages" It started in Southern California in the late 40's an continued through the mid-60's. Many buildings became known as Mid-Century modern style. The name "Googie" came from a coffee shop in West Hollywood.
Here are some wonderful examples of Googie architecture:
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| Mel's Diner Universal Studios |
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| Vegas! |
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| Computer Art |
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| Classic Googie was popular with hotels, coffee shops & bowling alleys |
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| Space Age |
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| Caribbean Hotel Ocean Ave. 1958 |
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| Beverly Hills gas station |
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| Car Wash San Bernadino |
This is a dying art form. Mid century buildings are being torn-down to make room for new box-buildings. It is heart breaking to see such a whimsical & unique style from our past becoming history...Enjoy the "Googie" in your area while you can
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